Start with the question you need answered.

This is a focused look at where you are today and where the strongest opportunities might be.

I look at current performance, what people are searching for, who you are competing with and how your brand is showing up across Google and AI. Then I narrow that down to the areas that deserve more attention.

It is deliberately a first read, not a full diagnosis. The point is to find out where the opportunity or problem appears to be before spending more time and money digging into it.

What you get

• A clear view of where you stand today
• The areas where I see the strongest gaps or opportunities
• The two or three things I think are worth looking at more closely
• A recommendation on what I would do next, if anything

This is the deeper one.

Rather than starting with a list of SEO fixes, I look at what is actually driving performance and what is holding it back. That can mean looking across the site, content, competitors, authority, measurement and the way the work is being prioritised.

The point is to get underneath the symptoms. From there, I narrow the findings down to the few things that matter most and turn them into a plan the business can actually make decisions from.

What you get

• A diagnosis of the main things affecting performance
• Three to five priorities, with the evidence behind them
• A clear view of what I would not prioritise yet
• A now / next / later roadmap
• A way to tell whether the changes are working

Not every problem needs another audit.

If the priority is already clear, I can work with your team on the part that still needs solving. The job here is to turn a direction into something useful enough for people to work from.

That might mean shaping a content or category strategy, working through technical requirements, defining how you build authority around an important topic or getting the measurement right.

The output depends on the problem. We agree what useful looks like before the work starts.

I work with the people already responsible for the work rather than replacing them.

Sometimes you do not need another project. You need someone experienced you can bring into the conversation when something important comes up.

I work around the team or agency you already have, giving you an independent view on plans, priorities and decisions where another senior perspective would help.

That could mean reviewing a roadmap before you commit to it, challenging an agency recommendation, working through a replatform or helping make sense of a change in search before the business reacts to it.

For agencies, this can also mean bringing me into a client problem, pitch or area where you want another senior search perspective. Behind the scenes or client-facing, depending on what helps.

I am there to add judgement, not another layer of account management.