Services
Start with the question you need answered.
The right starting point depends on how much you already know.
Where should I start?
Which of these sounds most like you?
Search Performance & Opportunity Audit
Where do we stand, and where could search be contributing more?
A good fit whenYou want a reliable view of current search performance before deciding where to invest, or you believe there’s more potential but aren’t sure where it sits.
Fixed scopeThink of it as an SEO and AI search audit with a commercial lens: a focused look at where you are today and where the strongest opportunities appear to be.
I use the available first-party data alongside search demand, competitor performance and visibility across organic and AI search to establish a baseline you can be confident in.
The aim is to answer two things: what’s happening now, and where there appears to be meaningful room to improve.
It’s deliberately a first read. You get a better picture of the problem and the opportunity before spending more time or money working out why it’s happening.
What you get
- A baseline of where you stand today
- How performance and visibility compare with the market
- The strongest gaps or areas of opportunity
- The two or three things I think are worth investigating further
- A recommendation on what I’d do next, if anything
Where you stand, where the opportunity appears to be and what’s worth investigating next.
Search Diagnosis & Strategy
Why are we underperforming, and where should we focus?
A good fit whenYou know search should be doing better, performance has stalled or changed, or there are several competing explanations for what’s getting in the way.
Fixed scopeThis is the deeper one.
Rather than starting with a list of SEO fixes, I work through the main things that could be affecting performance and test them against the evidence.
That means looking across the technical foundations, your content, how your brand is represented and reinforced beyond your own site, how you compare with competitors, and whether the way performance is being measured is giving you the right picture.
I’m looking for what’s genuinely affecting performance, what matters most and where the biggest gains are likely to come from. Not every area will have a problem, and that’s useful to know too.
I’ll flag obvious issues that are worth fixing along the way, but the main output is focus: the few priorities I believe deserve serious attention, why they matter and how you can tell whether things are moving in the right direction.
What you get
- A diagnosis of the main things affecting performance
- Three to five priorities, with the evidence behind them
- What I wouldn’t prioritise yet, and why
- A now / next / later direction for the work
- A measurement framework for tracking progress and impact
What’s holding performance back, where to focus and how to know whether it’s improving.
Hands-on Strategy Support
We know what needs attention. What does that look like in practice?
A good fit whenThe priority is already clear, but you need help working out what to do with it and moving it forward.
Project scopedNot every problem needs another audit or diagnosis.
If you already know what needs attention, I can work with your team on the specific piece that still needs solving.
What that looks like depends on the problem. It could mean shaping the strategy, working through technical requirements, helping define a practical approach or getting closer to a specific piece of work.
We agree what useful looks like before we start. I’ll challenge the starting point if the evidence points somewhere else, but I won’t reopen everything for the sake of it.
I work with the people already responsible for the work. They do the implementation, and I help make sure it’s aimed at the right thing.
An agreed direction and what your team needs to move it forward.
Fractional Search Advisory
Need senior search input without another full-time hire?
A good fit whenYou want ongoing access to an experienced search perspective without needing another full-time role or a new project every time something comes up.
Ad hoc or ongoingSometimes what you need is someone experienced in your corner, to bring in when a question, decision or problem comes up.
That might mean reviewing a strategy or roadmap, pressure-testing an agency recommendation, working through a major decision, challenging priorities when teams disagree or helping make sense of a change in SEO or AI search.
For agencies, it can also mean bringing me into a client problem, pitch or area where you need search expertise, whether that’s behind the scenes or client-facing. I can also support teams building their own SEO or AI search capability.
The format is deliberately flexible. It might be a half-day around one decision, a few hours when something comes up or ongoing access over a longer period.
Senior search judgement when you need it, on a flexible basis.
What working together looks like
How a project usually runs.
First conversation
We usually start with 30 minutes. You tell me what’s going on, what you’re trying to work out and what success would look like. I’ll ask questions, get some context and give you my honest read. If you want to know who you’d be talking to, here’s more about me.
Scope it
If there’s a fit, I put the work in writing: what we’re trying to answer, what I’ll do, what you’ll get, timing and fees. We agree the scope before anything starts.
Get the context
For project work, I get into the detail: your data, market, competitors and the people closest to the problem. Enough to understand how the business works beyond what the numbers say.
Do the work
Then comes the analysis or the work itself. That might mean going away to investigate, or working closely with your team as the problem develops. Either way, there should be no surprises at the end.
Bring it back
For project work, I bring the findings and recommendations back to you, explain the thinking and set out the next steps.
Advisory is usually lighter. Instead of a big final deliverable, the value is having someone to call on as questions and decisions come up.
A few practical questions
Things people usually ask before getting in touch.
Do I need to know which service I need?
No. Tell me what’s happening and what you’re trying to work out. I’ll tell you where I think it makes sense to start.
Do I have to start with an audit?
No. If the problem is already clear, we can go straight into strategy support or advisory. I only recommend an audit or diagnosis when we still need to establish what’s happening or why. You don’t have to work through them in order.
What if the problem isn’t SEO?
Then I’ll tell you. I look at search within the broader marketing picture, and sometimes SEO simply isn’t the priority. If someone else is better placed to help, I’ll point you their way.
Where do you fit if we already have an SEO team or agency?
I work alongside them, bringing another experienced perspective, challenging the thinking where useful and helping the team have more impact.
What will you need from our team?
Usually one internal contact, access to the right information and some time with the people closest to the problem. Enough to properly understand the context without filling everyone’s calendars.
How do fees work?
Audits and diagnoses are fixed scope. Strategy support is scoped around the problem, while advisory can be occasional or ongoing. Once I understand what you need, I’ll recommend the simplest version of the work that will do the job and agree the fee before we start.
Get in touch
Have something in mind?
Send me some context on what’s going on and what you’re trying to work out. I’ll come back with a straight view on where I’d start, and if it makes sense to talk, we’ll set up a 30-minute conversation.
hello@jyscauri.com