You know search should be doing more
There’s more potential in the channel, but it’s not obvious where it sits or what’s holding you back. Before investing more, you need to know where the real opportunity is.
Independent Search Advisor
Clarity on where your brand stands in SEO and AI search, and what to do about it.
I help marketing leaders work out what is really happening in search, then decide where to invest.
My specialism is SEO and organic search. AI search is a layer on that, not a separate problem to solve.
Brands I’ve previously worked with
L’OréalWoolworthsMedibankYouiAccorSharkNinjaContikiCancer CouncilCity of SydneyF45
The problem I solve
Search is getting harder to read. You still have to decide where to invest.
The data rarely points neatly in one direction, which makes it harder to know what deserves attention.
AI has made the picture messier
Customers are discovering brands through AI assistants as well as Google, but measurement hasn’t caught up. Tools disagree, attribution is messy and it’s hard to separate genuine change from noise.
Everyone has a different answer
SEO says one thing. Content, PR and dev say another. What’s missing is someone looking across the whole picture and deciding what matters most.
You need a senior second read
You may already have a team and agency doing the work. What you need is someone experienced enough to challenge the plan, spot what others are missing and help make the call when priorities compete.
Ways to work with me
Start wherever the problem is.
Whether you’re still working out the opportunity or already know what needs to change, the work starts from where you are.
01 / FIND THE OPPORTUNITY
02 / DIAGNOSE IT
Search Diagnosis &
03 / MAKE IT ACTIONABLE
04 / KEEP IT MOVING
Search Performance & Opportunity Audit
Where do we stand, and where could search be contributing more?
You leave knowing where you stand and what’s worth investigating next.
Fixed scopeSearch Diagnosis &
Strategy
Why are we underperforming, and where should we focus?
You leave knowing what’s holding performance back, where to focus and how to measure progress.
Fixed scopeHands-on Strategy Support
We know what needs attention. What does that look like in practice?
You leave with an agreed direction and what your team needs to move it forward.
Project scopedFractional Search Advisory
Need senior search input without another full-time hire?
You get senior search judgement when you need it, on a flexible basis.
Ad hoc or ongoingHow I work
I work with a small number of clients at a time and do the work myself. You won’t be handed to an account team.
Who I am
I’ve been in search since 2013. Eight of those years were at iProspect, ending as National Head of SEO.
I’ve worked with Australian and global brands across complex search problems, from site migrations and category growth strategies to the AI questions marketing teams are now facing.
I’m based in Sydney and work directly with marketing leaders, in-house teams and agencies. I also write and speak about where search and AI are heading.
What people say
From people I’ve worked with.
“
Jean-Yves was the person we turned to when we needed clarity on where search was really heading. He wasn’t in the weeds day to day, but when he came in he elevated the whole conversation. He understood where search and AI were going before most people were talking about it, and translated that into a clear, commercially grounded direction.
KF
Kirsty ForbesCMO, F45 Training
Kirsty ForbesCMO, F45 Training
“
Working with Jean-Yves changed how we thought about search at SharkNinja. He came into a category dominated by brands with decades of heritage and helped us build a strategy that genuinely competed at the top. Over 5x year-on-year organic revenue growth later, the results tell the story.
BG
Bemoi GeorgeHead of DTC & Performance Marketing, SharkNinja
Bemoi GeorgeHead of DTC & Performance Marketing, SharkNinja
“
JY takes the noise out of a problem and gets leadership teams aligned around a clear direction. He brings real seniority to every conversation, calm, considered and never short of a clear point of view. He’s the person you want in the room when the stakes are high.
AM
Andrew MacdonaldNational Head of Digital, dentsu
Andrew MacdonaldNational Head of Digital, dentsu
Contact
Not sure where your brand stands across search and AI? Start there.
Send me a line about where things feel stuck. I’ll come back to you with what I’d look at first.
hello@jyscauri.com